Innovation and creativity evaluation of Apple Corporation Essay Example for Free

Innovation and creativity evaluation of Apple Corporation Essay Economic growth and development of any country depends upon a well-knit financial system. Financial system comprises, a set of sub-systems of financial institutions financial markets, financial instruments and services which help in the formation of capital. Thus a financial system provides a mechanism by which savings are transformed into investments and it can be said that financial system play an significant role in economic growth of the country by mobilizing surplus funds and utilizing them effectively for productive purpose. The financial system is characterized by the presence of integrated, organized and regulated financial markets, and institutions that meet the short term and long term financial needs of both the household and corporate sector. Both financial markets and financial institutions play an important role in the financial system by rendering various financial services to the community. They operate in close combination with each other. Financial System The word system, in the term financial system, implies a set of complex and closely connected or interlined institutions, agents, practices, markets, transactions, claims, and liabilities in the economy. The financial system is concerned about money, credit and finance-the three terms are intimately related yet are somewhat different from each other. Indian financial system consists of financial market, financial instruments and financial intermediation Role/ Functions of Financial System: A financial system performs the following functions: * It serves as a link between savers and investors. It helps in utilizing the mobilized savings of scattered savers in more efficient and effective manner. It channelises flow of saving into productive investment. * It assists in the selection of the projects to be financed and also reviews the performance of such projects periodically. * It provides payment mechanism for exchange of goods and services. * It provides a mechanism for the transfer of resources across geographic boundaries. It provides a   mechanism for managing and controlling the risk involved in mobilizing savings and allocating credit. * It promotes the process of capital formation by bringing together the supply of saving and the demand for investible funds. * It helps in lowering the cost of transaction and increase returns. Reduce cost motives people to save more. * It provides you detailed information to the operators/ players in the market such as individuals, business houses, Governments etc. Components/ Constituents of Indian Financial system: The following are the four main components of Indian Financial system 1. Financial institutions 2. Financial Markets 3. Financial Instruments/Assets/Securities 4. Financial Services. Financial institutions: Financial institutions are the intermediaries who facilitates smooth functioning of the financial system by making investors and borrowers meet. They mobilize savings of the surplus units and allocate them in productive activities promising a better rate of return. Financial institutions also provide services to entities seeking advises on various issues ranging from restructuring to diversification plans. They provide whole range of services to the entities who want to raise funds from the markets elsewhere. Financial institutions act as financial intermediaries because they act as middlemen between savers and borrowers. Were these financial institutions may be of Banking or Non-Banking institutions. Financial Markets: Finance is a prerequisite for modern business and financial institutions play a vital role in economic system. Its through financial markets the financial system of an economy works. The main functions of financial markets are. To facilitate creation and allocation of credit and liquidity; 2. to serve as intermediaries for mobilization of savings; 3. to assist process of balanced economic growth; 4. to provide financial convenience Financial Instruments Another important constituent of financial system is financial instruments. They represent a claim against the future income and wealth of others. It will be a claim against a person or an institutions, for the payment of the some of the money at a specified future date. Financial Services: Efficiency of emerging financial system largely depends upon the quality and variety of financial services provided by financial intermediaries. The term financial services can be defined as activites, benefits and satisfaction connected with sale of money, that offers to users and customers, financial related value. Pre-reforms Phase Until the early 1990s, the role of the financial system in India was primarily restricted to the function of channeling resources from the surplus to deficit sectors. Whereas the financial system performed this role reasonably well, its operations came to be marked by some serious deficiencies over the years. The banking sector suffered from lack of competition, low capital base, low Productivity and high intermediation cost. After the nationalization of large banks in 1969 and 1980, the Government-owned banks dominated the banking sector. The role of technology was minimal and the quality of service was not given adequate importance. Banks also did not follow proper risk management systems and the prudential standards were weak. All these resulted in poor asset quality and low profitability. Among non-banking financial intermediaries, development finance institutions (DFIs) operated in an over-protected environment with most of the funding coming from assured sources at concessional terms. In the insurance sector, there was little competition. The mutual fund industry also suffered from lack of competition and was dominated for long by one institution, viz. , the Unit Trust of India. Non-banking financial companies (NBFCs) grew rapidly, but there was no regulation of their asset side. Financial markets were characterized by control over pricing of financial assets, barriers to entry, high transaction costs and restrictions on movement of funds/participants between the market segments. This apart from inhibiting the development of the markets also affected their efficiency. Financial Sector Reforms in India It was in this backdrop that wide-ranging financial sector reforms in India were introduced as an integral part of the economic reforms initiated in the early 1990s with a view to improving the macroeconomic performance of the economy. The reforms in the financial sector focused on creating efficient and stable financial institutions and markets. The approach to financial sector reforms in India was one of gradual and non-disruptive progress through a consultative process. The Reserve Bank has been consistently working towards setting an enabling regulatory framework with prompt and effective supervision, development of technological and institutional infrastructure, as well as changing the interface with the market participants through a consultative process. Persistent efforts have been made towards adoption of international benchmarks as appropriate to Indian conditions. While certain changes in the legal infrastructure are yet to be effected, the developments so far have brought the Indian financial system closer to global standards. The reform of the interest regime constitutes an integral part of the financial sector reform. With the onset of financial sector reforms, the interest rate regime has been largely deregulated with a view towards better price discovery and efficient resource allocation. Initially, steps were taken to develop the domestic money market and freeing of the money market rates. The interest rates offered on Government securities were progressively raised so that the Government borrowing could be carried out at market-related rates. In respect of banks, a major effort was undertaken to simplify the administered structure of interest rates. Banks now have sufficient flexibility to decide their deposit and lending rate structures and manage their assets and liabilities accordingly. At present, apart from savings account and NRE deposit on the deposit side and export credit and small loans on the lending side, all other interest rates are deregulated. Indian banking system operated for a long time with high reserve requirements both in the form of Cash Reserve Ratio (CRR) and Statutory Liquidity Ratio (SLR). This was a consequence of the high fiscal deficit and a high degree of monetisation of fiscal deficit. The efforts in the recent period have been to lower both the CRR and SLR. The statutory minimum of 25 per cent for SLR has already been reached, and while the Reserve Bank continues to pursue its medium-term objective of reducing the CRR to the statutory minimum level of 3. 0 per cent, the CRR of SCBs is currently placed at 5. 0 per cent of NDTL. As part of the reforms programme, due attention has been given to diversification of ownership leading to greater market accountability and improved efficiency. Initially, there was infusion of capital by the Government in public sector banks, which was followed by expanding the capital base with equity participation by the private investors. This was followed by a reduction in the Government shareholding in public sector banks to 51 per cent. Consequently, the share of the public sector banks in the aggregate assets of the banking sector has come down from 90 per cent in 1991 to around 75 per cent in2004. With a view to enhancing efficiency and productivity through competition, guidelines were laid down for establishment of new banks in the private sector and the foreign banks have been allowed more liberal entry. Since 1993, twelve new private sector banks have been set up. As a major step towards enhancing competition in the banking sector, foreign direct investment in the private sector banks is now allowed up to 74 per cent, subject to conformity with the guidelines issued from time to time. Conclusion: The Indian financial system has undergone structural transformation over the past decade. The financial sector has acquired strength, efficiency and stability by the combined effect of competition, regulatory measures, and policy environment. While competition, consolidation and convergence have been recognized as the key drivers of the banking sector in the coming years

Atlas company overview and market analysis

Atlas company overview and market analysis Atlas Sri Lankas favorite stationery brand is the brainchild of Ceylon Pencil. Co. (Pvt.) Ltd. Established in 1959 it has grown from strength to strength and has successfully gained the majority market share in school, corporate and home stationery products. Today the company is the No. 1 manufacturer of ballpoint pens and exercise books. Atlas stands not only for quality but also for innovation. They have manufactured all their products using cutting edge technology, adding sophistry and efficiency to the stationery products. Atlas products are guaranteed to give an enhanced experience; and high value for money. HISTORY The Company started out by producing its maiden product the varsity Pencil, today it manufactures over 300 stationery products and is proud to be the only stationery brand available all over Sri-Lanka. Atlas has even tapped into international markets by forming strategic partnerships with Atlas pencil company UK. During the 80s and the 90s Atlas brought about fruitful change by establishing Atlas Plastics (Pvt.) Ltd. and Care Products (Pvt.) Ltd. ( the former dedicated to the production of adhesive tapes and strapping tapes, the latter for personal care and cleaning items.) Vision, Mission Values Every organization has a main objective or goal, which can also be termed as its end product. All these are merged into a corporate vision and mission. That of Atlas is given below: ATLAS VISION STATEMENT Our vision is to be the most preferred brand for office and school products in south Asia. The vision is simple but strong. It shows that before declaring world domination Atlas would need to take small steps and first try to conquer the South Asian market. The vision of Atlas isnt farfetched, one day in the near future Atlas would be able to fulfill its vision, if it grows in its steady pace. CORPORATE VALUES We at Atlas firmly believe in upholding high moral values and in being an ethical corporate citizen. In doing, so we continuously inculcate high values in our workforce and strive constantly to give them sufficient independence to use their imagination and creativity. The above given values of Atlas clearly states, that it cares not only about giving high quality goods to its customers. But it also focuses on protecting and helping its staff grow and become better employees. The main objective of the Company is to provide quality goods at a reasonable price to its customers while successfully facing competition. To achieve this the company uses technologically advanced means of production and also uses high quality raw-materials, because of all of these steps the company was awarded with ISO 9001:2000 certification for its stationery items manufacture under the Atlas trade name and numerous other social awards like the community leader award. Product Portfolio Along with its subsidiaries Atlas has a wide range of 300 products including stationery items, plastic (tape) and Care products. These products are icons of quality and are used by many students and corporate bodies around Sri Lanka. The product portfolio/line of Atlas company is stated below: Figure: 1 Product portfolio of Atlas (Authors work, based on information receives from SO) Marketing Philosophy Marketing philosophy or marketing concept used by the company should be clearly identified. With the growing importance of society organizations were enforced to act as good corporate citizens. Therefore businesses were made to realize the importance of being socially responsible. That is why Atlas has chosen the Societal Marketing Philosophy, under this philosophy marketing decisions have to be made balancing 3 criteria- à ¢Ã¢â€š ¬Ã‚ ¢ Consumer needs and wants à ¢Ã¢â€š ¬Ã‚ ¢ Societies interests à ¢Ã¢â€š ¬Ã‚ ¢ Profit maximization through customer satisfaction for Company welfare Figure: 2 (lecture notes) As a result of choosing this marketing philosophy Atlas has achieved many awards such as: Ceylon Pencil Company (Pvt) Ltd. was awarded with ISO 9001:2000 certifications for its stationery items manufacture under the Atlas trade name. This proves that Atlas caters to consumer needs by providing quality products. The Community Leader Award from the Chartered Institute of Sri Lanka was awarded to Ceylon Pencil Company (Pvt.) Ltd., for Corporate Social Responsibility activities for the contribution made to education sector. Ceylon Pencil Company (Pvt.) Ltd. received a Merit award for 5S standard by competing with Jastica Society. Market Summary The Ceylon pencil company (pvt) Ltd is the leading stationary manufacturer in Sri Lanka with a wider range of products with the brand of Atlas. The stationary market in Sri Lanka is an Oligopoly Market with few manufacturers offering very similar products. The competitors of Atlas are Richard Veny, Weerodara, Reynolds, Cross, Parker and Pilot. Atlas stationeries mainly focus the customers that school students, and office workers. Customers in stationary market mostly prefer the products that convenient, attractive, affordable, creative and innovative. Introducing this product can lead to trend because Atlas Wiz Maker will attract younger customers due to, Conveniences Attractiveness Innovativeness It is also being noted that younger customers have an attitude of wanting products which includes above criterias. SWOT ANALYSIS SWOT analysis for Atlas Wiz maker. Strengths Brand loyalty of customers Atlas is a well known brand which has been operating in the Sri Lankan market for more than 50 years. Therefore even though its a new product customers will purchase it because of the confidence they have about the brand. Quality Atlas products are known to be of good quality. This will attract customers to purchase this product. Larger market share Atlas is the market leader in the stationary sector therefore it could be a challenge for their competitors to grab that market share from them. Convenience, attractiveness and innovativeness. Atlas wizmaker is a convenient, attractive product using innovative technology, because of the fact that it has a pen , pencil , highlighter and eraser all in one its a convenient product. Also the fact that it comes in a variety of colors makes it attractive to both school children and university students alike. Weaknesses Limited Product assortment The Atlas stationery company is lacking variation in products. The products that Atlas has brought out at present are similar to their competitors, it doesnt draw you away from buying the products which are offered by other competitors Opportunities Because of the busy life style of people they look for convenience. There for coming up with this product will bring opportunities to Atlas since this products main advantage is convenience. Improve Technology Atlas company has recently formed a partnership with Atlas stationeries UK, this partnership allows them to use new technology to produce the best quality products. Export possibilities The recent partnership that Atlas has formed with Atlas stationeries UK, has allowed it to tap into the foreign markets like that in South Asia, UK, US etcà ¢Ã¢â€š ¬Ã‚ ¦ because of its ability to provide high quality products at reasonable prices. Threats Substitutes Other competitors might come up with a similar product. Also companies like bic and cross have invented stationeries with pen, pencil and stylus. Importers The Sri-Lankan market is slowly being flooded by imported stationeries, who are slowly capturing the Sri- Lankan market share. Competition for the Atlas Wiz maker Competition could be known as a contest between two companies, individuals, countries etc in order to perform better than its competitors by providing a product or service which will lead to more market share and long term profits. Substitute products There are many substitutes for this product in the market as well as many brands. By the time of the new arrival of the Wiz maker many other established brands such as Weerodara, Richards and Reynolds will come up with a counter product. And also there is a higher possibility of strong competitors being active in the market. When looking at the stationary market there are a few competitors to Atlas who are; Radiant Pilot Rotomac Weerodara Parker Among them the direct competitors of Atlas would be; Rotomac Pilot Parker Barriers to entry into stationary market There are many barriers to entry in this market. These barriers are not common to all companies because of structure, financial strengths etc. Because of high initial investment needed to produce stationary items many companies will avoid coming into the market. Technology of the firms will have to be high tech and updated at all times. For this to proceed much cost will be incurred. Thus many companies will not be able to afford this Many of these stationary items require standards to be met (e.g.-ISO 9001, ISO 14001).For these standards to be checked a payment in different steps must be done. Advertising to promote a product such as the Wiz maker can only be done with a budget which Atlas or a large rival company possess. Different customers have different preferences. Some might find Atlas unique and easy to use but some might prefer other brands. Thus customer loyalty and preference will be a hard factor to fight against for new companies. Market structure of the stationary market By analyzing the stationary market in Sri Lanka it is clear to us that it is of Oligopoly nature. That is where there are only a few large firms in the market. Thus it is dominated by a few interdependent firms. The Wiz maker will thus be competing with only a few items which will be able to substitute its features. MARKETING OBJECTIVES Objectives are building blocks of an organizations marketing plan. It states what a company wishes to achieve in the near future. What objectives a company would have will be determined after carrying out a comprehensive Environment analysis such as SWOT. INFLUENCES ON OBJECTIVES The environment affects the organizations objectives. There are internal and external factors influencing an organizations objectives. Internal Influences Corporate culture- This refers to the values of the company as a whole. The company values of Atlas is to be an ethical corporate citizen and tries to inculcate high values in their workforce by giving them sufficient independence. Staff Aspirations- It differs from department to department and team to team. Atlas wishes to give its staff sufficient independence so that they can grow as an individual and increase satisfaction in the labor force. All this ensures that the workers contribute to the maximum to produce high quality goods. Resource constraint- In the beginning Atlas used to import its raw material, but now in order to help the local market the raw materials used by Atlas comes from Sri-Lanka itself. Atlas has also formed a partnership with Atlas stationery UK which helps them get a hold of modern technology which helps Atlas produce quality products at minimum cost. External Influences Customer/ Market- Atlas stationeries focuses on serving to three main categories in the market- school children, graduates or university students and office worker. Atlas is the only stationery company in Sri-Lanka which has an island wide market. Economies- Atlas has been recognized as a company which provides high quality products at really affordable prices. Thus it has a wide scope in the market. Competitors- Being the only stationery company which is sold island wide Atlas has only a handful a competitors like weerodar, pilot, bicà ¢Ã¢â€š ¬Ã‚ ¦ which dont seem to be a threat to Atlass market reach. CORPORATE OBJECTIVE The corporate objectives of a company includes, trying to achieve maximum profitability and market share. Atlas plans on achieving maximum profitability by providing maximum satisfaction to its consumers by using innovative technology to manufacturer high quality good at minimum cost. Atlas can increase its market share by catering to the nees of its consumers by providing quality products at reasonable prices. SMART MARKETING OBJECTIVES A smart marketing objective should be: Specific Measurable Achievable Realistic Time bound Based on the above factors its safe to assume that Atlas plans to achieve the power of branding i.e. Atlas strives to provide high quality goods. So it wants to build a good brand name with its consumer. Segmentation This is dividing a market into distinct groups of buyers with different needs, characteristics, or behavior who might require separate products, services or marketing mixes. In order for market segmentation to be useful they should be measurable, accessible, substantial, differentiable and actionable. Bases in consumer segmentation for Atlas Wiz maker. Geographic segmentation This shows how you divide the market into different geographical segments. Such as countries, cities etc. Atlas focuses on urban areas. Demographic segmentation This includes dividing the market into different demographic segments such as age group, gender etc. Atlas focuses mostly on the younger generation. Psychographic segmentation This is dividing the market into different groups based on social class, life style etc. Atlas mainly focuses on the middle class Behavioral segmentation This is when u divide the market into groups based on attitudes of the consumer , use of the product etc. Atlas mainly caters to the needs of younger students. Targeting The process which evaluates the segments attractiveness and selecting segments to offer their products is called targeting. In this step companies have to decide what is the most suitable segment to achieve their objectives. Its based on the result of ranking the segments. The target market which a set of buyers with common needs and characteristics that company decides to serve is selected by evaluating the followings. Market Attractiveness Competitive Factors Company objectives and resources Evaluating the segments Segments of Evaluation School Students University Students Office Workers Professionals Market Attractiveness Size of the group Growth rate High Average High Relatively Low Average Low Very Low Very Low Competitive Factors Level of competition Competitors High percentage of competition Reynolds, Richard Veny Average percentage of competition Renold Richard Veny Parker Average percentage of competition Renold Bic Cross Pilot High percentage of competition Parker Pilot Bic Cross Company Objectives and resources Contribution to market share High contribution Relatively high contribution Average contribution Low contribution Rank 1 2 3 4 Source : Authors Work Positioning Atlas Wizmaker is the new product. It stands not only for quality but also for innovation. Wiz maker product is a different positioning product .That means it competes for a smaller and less competitive market to locate a brand. wizmaker product check Positioning strategy focuses on, this products differentiation strategy. This new product is unique and will be profitable (for the market).And it also has other distinctive criterias that will differentiate it from the many other products. Points of differentiation Must be important and valued by your customers (for example, being marketed as an economical product in a give you an enhanced experience; and high value for money) Positioning your product needs to be focused on delivering A valued and distinctive product to a specific market and delivering in a way that customers accept (thats the hearts and minds part of the equation).This Atlas Wiz pen Good product positioning will make it easy for intended customers to define why they want to buy the product (they will see the unique benefits). Market leader (first in) This Wiz pen being challenged by market followers, focus the marketing message to reinforce this pen is the first (the real thing, rather than the imitation). Wiz pen positioning to Conduct market segmentation. Define the target market. Identify the product attributes. Determine the products share of heart and mind. Being first in the market usually is a significant benefit in mindshare. Place your product in the right space (e.g. economy market; low volume; Quality etc.) Positioning Map Display the consumer perceptions of their brand versus the competing product on important buying dimensions. This Atlas wiz product we can show like this Price Pilot Atlas wiz Parker H L H Quality L POSITIONING STATEMENT The positioning statement of Atlas Company is Be creative and that of Atlas Wizmaker is Atlas wizmaker- Its All You Need. The reason that it says so is because it has all, the pen, pencil, highlighter and eraser together in one product. Marketing mix Product The product which is being marketed is the Atlas wiz maker which is a stationary item which includes 4 main items important to any student, worker or employer. Several factors must be considered when this product is being marketed. Product levels Source: Core product The core product is a stationary item that includes a pen, pencil, eraser, and a highlighter together. Basic product This includes value for money, affordability and convenience. Expected product The buyer expects a product which is; Affordable Has value for money Convenient Augmented product A product with many features together. Potential product Individual product decisions Source: The Product This is an item which includes different items in one body. Thus it will be more portable and affordable. This is a revolutionary idea which has not been developed in the Sri Lankan market. Due to that special quality the demand will be much higher leading to greater profits. The body of the item has a simple cylinder shape which includes a detachable pencil head in one end. The other end of the cylinder consists of a ball point pen head which can be extended or withdrawn at will. The cylinder shape of the item is infused with an eraser which is mounted to the top of the device. It also has a highlighter included in it which comes in 3 colors which are pink, blue and purple to match the color of the pen. Branding This product is being manufactured by Atlas stationary limited (Pvt) therefore the brand of this produce will be Atlas. The company being a very well reputed brand in the Sri Lankan stationary market, people will be drawn to use the product because of low psychological fear created by strong brand image. Packing Packaging of this product is done with a plastic molding done on top of a cardboard structure (the structure is mainly a simple cylindrical shape). To be eye catching the product is packed in 3 different color schemes which are Blue, white and Pink. (This feature makes it stand out from the rest of the products packaging). Labeling This product will have the name of the product which is Wiz maker written on the body of the product. Availability Atlas has made sure its product is readily available. This product can be found in any book shop or any communication outlet. This includes major supermarket chains as well. Forecasted Product life cycle for Atlas wiz maker Source: Authors work Price The amount of money or the monetary value which is charged for a product can be defined as price. (Kotler 2006, p: 307) Special characteristics of price Most flexible element in marketing mix Only element of marketing mix which generate revenue. Pricing a new product is the most challengeable decision which managers have to take. Because customers buying decisions mostly depend on the price of the product . Therefore taking a successful pricing decision is very important to the company. Factors, influence to price Internal factors Company and marketing objectives With regard to Atlas company maximization long run profit, market share leadership and enhance the positive image of company and its products are main company and marketing objectives. Marketing mix strategy When deciding the price of Wiz Maker it must be matched with its design, distribution and promotion. Cost The cost of the product Wiz Maker will be directly affected to its pricing decision. Costs are mainly divided as fixed cost and variable cost. wiz makers fixed cost includes expenditures such as plant, equipment and executive salaries etc. Variable cost includes labor, material and other direct expenditures. External factors The nature of the market Atles Company has oligopoly market with few manufactures/distributers. The nature of demand There is no direct competitor to wiz maker in existing market. Therefore the demand will be inelastic to a certain extent. Competitors cost, prices and offers Company must consider the cost and prices of the stationeries in local market before setting the price. Customer expectations Customer expects convenience product in affordable fair price. Customer should be satisfied with the price and the value on return. Other external environmental factors Company must consider external environmental factors such as government policies, changes in tax policies and existing economic conditions before setting the price. Pricing Process Source: Authors work Selecting the pricing objectives The first step of pricing process is selecting an overall pricing goal for the company. Mainly the pricing objectives of Atlas company can be summarized as follows. Maximization long-run profit Maintain market share Enhance positive image of company and its products Be regarded as fair by customers. Determining demand Demand is a relationship between two variables which price and quantity. The quantity which customers are willing to buy is depend on the price if other factors are equal. Further demand and price have negative relationship. The result is if price is increased the demand will be decreased. Also Wiz makers demand will mainly depend on price. There are different methods to estimate demand of wiz maker. Conducting product experiments By asking customers that how many units they would buy at different proposed prices Estimating cost Mainly the cost of a product can be divided into two categories as fixed cost and variable cost. With regard to Atlas wiz maker fixed cost includes cost of purchasing needed machineries, equipments and other indirect expenditures such as executive salaries. Direct labor cost and materials such as plastic, ink and rubber will be included in variable cost. Total cost per unit Pen Special Pencil Highlighter Eraser Total cost Source : Authors work Analyzing competitors cost ,price and offers Atles market is a oligopoly market with few manufacturers. Further Atlas wiz maker is a innovative product. There is no same product to this malty task pen in stationery market. But customer will compare the prices of pens, pencils, erasers and highlighters in stationary market before buying wiz maker. Selecting the pricing strategy Considering all the above findings and overall pricing objectives market penetration strategy is the most suitable strategy to Atlas Wiz maker. But because this is a innovative product companys main objectives are maximum long run profit, maintain market share and provide the products in fair prices. This policy stimulates growth of the market for the new product and allows a large market share to be more quickly obtained. ( Hisrich Peters,1991 p:346) Selecting the final price The final step of pricing process is set the final price. After considering all the above facts Atlas Wis maker can be priced as follows. Pen Rs. 10.00 Special Pencil Rs. 20.00 Highlighter Rs. 40.00 Eraser Rs.5.00 Final price of Wiz maker Rs. 75.00 Place Place is the physical space of or virtual location where the product will be made available at the market place for target consumer. (lecture note) Distribution use to get the offering into the hands of the customer. These include: On-premise Sales involves the sale of your offering using a field sales organization that visits the prospects facilities to make the sale. Direct Sales involves the sale of your offering using a direct, in-house sales organization that does all selling through the Internet, telephone or mail order contact. Wholesale Sales involves the sale of your offering using intermediaries or middle-men to distribute your product or service to the retailers. Self-service Retail Sales involves the sale of your offering using self service retail methods of distribution. Full-service Retail Sales involves the sale of your offering through a full service retail distribution channel. Of course, making a decision about pricing, promotion and distribution is heavily influenced by some key factors in the industry and marketplace. These factors should be analyzed initially to create the strategy and then regularly monitored for changes. If any of them change substantially the strategy should be reevaluated Consumer Market Chanel (1Level) Distribution channel Is set of interdepended organization involved in the process of making a product available for customer The Nature of Distribution Channels Most businesses use third parties or intermediaries to bring their products to market. They try to forge a distribution channel which can be defined as All the organizations through which a product must pass between its point of production and consumption Why does a business give the job of selling its products to intermediaries? After all, using intermediaries means giving up some control over how products are sold and who they are sold to. The answer lies in efficiency of distribution costs. Intermediaries are specialists in selling. They have the contacts, experience and scale of operation which means that greater sales can be achieved than if the producing business tried run a sales operation itself. Functions of a Distribution Channel The main function of a distribution channel is to provide a link between production and consumption. Organizations that form any particular distribution channel perform many key functions: Information Gathering and distributing market research and intelligence important for marketing planning Promotion Developing and spreading communications about offers Contact Finding and communicating with prospective buyers Matching Adjusting the offer to fit a buyers needs, including grading, assembling and packaging Negotiation Reaching agreement on price and other terms of the offer Physical distribution Transporting and storing goods Financing Acquiring and using funds to cover the costs of the distribution channel Risk taking Assuming some commercial risks by operating the channel (e.g. holding stock) All of the above functions need to be undertaken in any market. The question is who performs them and how many levels there need to be in the distribution channel in order to make it cost effective. Numbers of Distribution Channel Levels Each layer of marketing intermediaries that performs some work in bringing the product to its final buyer is a channel level. The figure below shows some examples of channel levels for consumer marketing channels: Sale points Book shops, Food Cities (Cagiels, Arpico, Keells) http://tutor2u.net/business/marketing/distribution_introduction.asp

Character Analysis of Sheila in An Inspector Calls Essay -- English Li

Character Analysis of Sheila in An Inspector Calls Sheila is unlike any other character in the play - she is far more conscientious and more sensitive than any of the others, and she does not express her opinion as frequently or forcefully as her parents. When Sheila hears of the death of Eva Smith she is genuinely shocked by the news, and despite the fact that she does not know her, she is still upset. We can see this from what she says when she hears the news: "Oh - how horrible!". When the Inspector shows her a photograph of the girl she reacts much more dramatically than any of the others, which tells us that perhaps she had already realised that her behaviour towards the girl had been inappropriate and unnecessary, and that she was feeling guilty about it. Sheila is more moral than the other characters and this can be seen throughout her questioning, and she is immediately sorry for having had a part to play in the demise of Eva Smith. When it is revealed that Sheila was the one who had Eva Smith made redundant she is immediately sorry and obviously upset t...

Wyoming Population Boom :: Statistics Population State Wyoming Essays

Wyoming Population Boom The population of a state is a seemingly simple number but one that has many complex and interesting implications. It can affect the economic, social and environmental success either short term or long term. In July 2006, Wyoming’s total resident population reached a record level of 515,004. This number may seem small when looking at the population of an entire state in comparison to other states, but for Wyoming, it really is the record number in the history of this state. The population growth shown between 2005 and 2006 was 6,206 persons. This is a 1.6 percent increase in one year! (State of Wyoming- Department of Administration and Information) There are many reasons that contribute to a change in population including the birth rates, death rates and migration. In order to understand the current population, we must first look at the history of Wyoming’s population. The population of Wyoming increased by more than 50 percent between 1970 and 1983, but then decreased by more than 10 percent from 1983 to 1990. According to the 2000 census, Wyoming’s population went up by 8.9 percent between 1990 and 2000. Those numbers would be 453,588 to 493,782. It is interesting to compare that in ten years from 1990 to 2000 the population increased by 8.9 percent, which is roughly .89 percent increase per year, and an increase of 1.6 percent from 2005 to 2006. If the population keeps expanding at a rate of 1.6, in ten years that will be a total population increase of 16 percent! The 8.9 percent increase from 1990 to 2000 had a major impact on the state’s economic and social structure. Imagine was a 16 percent increase would do to the state of Wyoming! (Population Change in Wyoming) Now that we have seen the population pattern written out in numbers we can begin to analyze the reasons for the changes. The first important reason would be the relationship between birth rates and death rates. This involves births into a population, and deaths from a population. These two factors come together to show the natural increase is the combined effects of births and deaths. The number of births in Wyoming has gone down throughout the 1990’s, from 6,974 (in 1990) to 6,254 (in 2000.) On the other hand, the death numbers have climbed during that same ten year period. In 1991 the lowest number of deaths was recorded at 3,152 and the highest level was up around 4,038 in 1999.

Pump Characteristics :: essays papers

Pump Characteristics INTRODUCTION In industry, the performance specifications for a particular pump may be known, but the tests are usually based on water as the pumping medium. For liquids of significantly higher viscosity than water, these performance curves may only be accurate at certain flow rates, or they might not be valid at all, and it might be necessary to recalibrate the specifications for higher viscosity liquids. The purpose of this experiment is to examine the performance and characteristics of a centrifugal pump, its motor, and the corresponding piping system, used to pump an ethylene glycol solution. The pump used in this experiment has a performance curve based on water, so pump performance curves, as well as motor performance curves, will be developed over a wide range of flow rates to determine the effect that the liquid viscosity and density have on the performance of this pump. Also, the pressure drop of the piping system will be examined to determine the extent of, if any, fouling in the pipes. OBJECTIVES Â · Develop pump performance curves over a wide range of flow rates. This involves relating total head, horsepower input, efficiency, and NPSH as a function of pumping capacity (in gpm), similar to Figure 3-36A (Lab Manual). Â · Develop motor performance curves over a wide range of flow rates. This involves relating the current supplied to the motor, motor shaft rotational speed, motor efficiency, and the power factor as a function of the load of the motor, similar to the figure on page 21 of the Lab Manual. Â · Develop the friction factor chart for the piping system. This chart shows the relationship between the fanning friction factor and the Reynolds number over a wide range of flow rates, from which the roughness parameter (e/D) for the piping system can be estimated. Â · Determine the optimal flow rate delivered by the pump. This value is estimated by neglecting all of the friction head losses outside the loop of the piping system. Â · Examine the effectiveness of the pump. The performance curves based on the ethylene glycol solution will be compared to those developed using water as the base to examine the effect, if any, the viscosity and density of the liquid has on the pump. EXPERIMENTAL SET-UP A process flow diagram of the pump system is shown in Figure 1. The main components of the system are a centrifugal pump with a 4Â ½-inch impeller, a 2-horsepower motor, a piping system with an effective length of about 285 feet, a rotameter for low liquid flow rates (0-2 gpm), a magnetic flow meter for high liquid flow rates (0-90 gpm), and a tank.

Cell Phone Before and After

Long time ago, a boy who named Irena and his mother lived in a beautiful village. Irena was 17 years old and his appearance was thought as the gift from the God as he had both gold eyes and hairs that shine like the sunlights. He was curious about the nature and has the potential and perservance to . In addition, is mother flawless face is very small and beautiful with delicate features, and it glows with a soft light from within, like moon. They had a happy family. One day, Irena finished his work and came back to home, and then he found nobody (verb) in the village that was fired. He hide behind the tree, he saw a few man that dressed in black clothes. He was wondering what happened to the village and how could this happen. he was breathing like rest. He did not dare to move, he can only silently look at it. Suddenly he was discovered by a black dress person. (what does this mean? The person stands for what? ) Then many black men run to him and they yelled:†Catch him! Catch him! † Irena heared this voice and run away, he has been running forward, suddenly he stepped on slippery, unexpectedly(what) has reached the edge of the cliff. (what kind of situation? How could the situation be dangerous for him? )situation extremely anxious, he wanted to even death cannot fall to the hands of men, after he jumped off the cliff, the back of the black dress person to see him so fierce, incredibly jumped off the cliff, they would not be chasing him, thought he must be dead. he will never see his mother, but he did not think of another branch saved his life is a tree, when he woke up; he found out himself was in a village. Early in the morning, it woke up from sleep, â€Å"I am not dead! Where is this place? † Irena whispered. At this time an old man went into the room, and the old man said,† you wake up, young man. † He promised to said,† Is you saved me? † The old man said,† yes, you are really have high Crawford . from the high cliff fell off and you are not dead. † The old man asked,† where were you live? † Irena replied:† I live in a small village with my mother. However, when I came home yesterday, I found that caught on fire in the village, and people in the village was gone, I only saw many men( what kind of men and why are those men important)in there, I do not know what they plot. † The old man said:† It was a cult of people, they work for the dragon, the dragon eats one hundred people each year, the black dress person is responsible for the tag, and then offering to the dragon. † Irena said:† these people are really sucks, my mother must be caught by them. † The old man asked:† Do you want to save your mother? † Irena said:† Of course, my mother and I live together since I was a child, she is my only living relative. † The old man asked:† If you want to save your mother, you should follow me to practice fight skill, ()Zas long as you learn to fight skill, you can save your mother, the Irena firmly answer well. Days passed, one day, the old man said the child, â€Å"I had taught all skills for you, the rest will be on your own, before you go, I have something to give you, it is great help to you, after a while, they walked into the house, the old man took out a piece of black cloth wrapped together. † Old man said:†this is a hero to stay on a knife, the hero with the knife to kill the dragon; I believe it will bring you help. † Irena tools the knife and saw a golden light point blank the sky. Early the next morning, Irena went on a journey to save his mother, Irena walked for a half month, he arrived the place that is the dragon lived in. The dragon lived in a cave, Irena went into the cave, and he saw dark inside and felt a little bit cold across from ear. He walks for a long time, finally he saw the dragon, and it is sleeping. A large cage near the dragon, many people were in this cage and his mother also on here. He used knife break the lock, and put out the people. When he saw the dragon, he was stunned. Dragon has long body covered by a scaly skin. They also had a pair of bat like wings, wedge shaped head and long powerful necks.

Discuss and/or compare the role of women in society in`Trifles`and `Death of salesman`

An American woman’s life in the early 1900s when one-act play â€Å"Trifles† was written by Susan Glaspell was a whole lot different than what it is today. During that time, women were expected to stay at home while their husbands go to work and earn a living for their families, a noble task which society deemed fit for men in as much as cleaning house, hanging clothes, cooking food, washing dishes, and taking care of children were noble tasks meant for women. Women were educated, but the education or semblance of which merely served as a superficial credential to make them more attractive potential mates.Society was undoubtedly patriarchal, with wives’ submission to heir respective husbands’ taken both as the norm and the biblical good. (Mitchell 23) It was during this time that Glaspell wrote the play about a murder and that crime’s subsequent solution through a series of trifles. Even at the start of her play, Glaspell showed the disparity of soc ial class between men and women. One example is the scene at the start of the play where the three male main characters enter the warm farmhouse first before the two women do despite the fact that it was freezing cold outside.This signifies the priority that men assert of their needs over the needs of their women. It also signifies a sense of women being beholden to their men, the wives did not complain about the shabby treatment of their husbands of them in the scene, they considered it quite normal to wait until your husband enters a house before you yourself can do so. Another was one of the male characters constant mockeries of female concerns. That character, Mr. Hale, trivialized the many details of the tasks that women in that era were responsible for by using the words â€Å"women are used to worrying about trifles†. By trifles, Mr.Hale meant the small, seemingly nonessential details that his wife and all other wives as can be concluded from his disposition are always fussing over. He complains that his and Mr. Peters’ wives worries about unkempt state, pots, bread, and other kitchen items scattered about, about Mrs. Wright’s preserves being frozen and cracked are of no significance to the problem at hand, which was the murder of Mr. Wright. Here we see that not only were women being expected to be obedient, to stay at home and do the chores, but they were being ridiculed by men for being careful and mindful of the very things that husbands expect their wives to do.Mr. Hale never takes into consideration that it is his wife’s worries over the things that he considers as â€Å"Triffles† that lets him go home to a warm meal and a clean bed every single day, that gives him fresh, neatly ironed clothes every morning and not to mention a home cooked lunch. This mockery and ignorance show how little of a value society at that time actually placed on the tasks of a woman that it has expected of her. Another important detail that could be observed in the play was how women were indeed smarter than men gave them credit for.The wives of the two main characters eventually solve the mystery of the murder where their husbands failed. The women do so through investigating the very same â€Å"trifles† that the men ridicule them for. Mrs. Peters and Mrs. Hale found the quilting that Mrs. Wright was working on, and takes note that the sudden change in the quality of the stitching may connote that something had happened that upset Mrs. Wright. They found a broken bird cage and wondered if there was a bird, and then finally they found a small box upon looking for sewing supplies to take back to Mrs. Wright.The small box contained a bird with its neck wrung. The women put the clues together and decide not to tell their respective husbands, this last part somewhat connoting their preference to deny their husbands solid proof regarding the murder of Mr. Wright to which Mrs. Wright stood accused. The play portr ayed the men as blind to the clues that the women were able to find, this stressed the inequality between men and women even more, showing that although women could be just as smart as or even smarter than their male counterparts, their roles in society were still below those of their husbands’.The final aspect of the play that is connected with women at that time was the portrayal of Mrs. Wright. From the discussions among the other characters it was apparent that Mrs. Wright lived a stressful existence under the rule of her husband. Her husband was described as a difficult man, and the character of Mrs. Wright was implied to have endured years of abuse because of it. This last portrayal concretizes the marginalization of women during those times.It leaves to the viewers to connect the irony of how a woman who had  been subjected to years of degradation from a man who supposedly vowed to love and cherish her is in danger of suffering one last injustice, to be held intrial for the murder of the very man who had drained the life out of her. Decades later since the first showing of â€Å"Trifles† in 1916, Arthur Miler wrote what would be later known as a classic of American Theater. â€Å"Death Of A Salesman† which was first shown in 1949 was not primarily about women, but about how one man’s delusion and desperation caused the degradation of his family and his dignity.However, this man’s wife who was the main female character in the play showed very vivid portrayals of whether the concept of woman had evolved. Linda’s characterization in the play fares women no better than the women characters in â€Å"Triffles†. Linda Loman from â€Å"Death Of A Salesman† was yet another disheartened housewife who still kept fulfilling the usual tasks due to an American housewife. She is loving, caring, understanding and ever obedient to her husband, Willy Loman who never fails to tell her to â€Å"shut up† whene ver she puts a word out of line.Linda’s insights and intelligence are a lot more that Willy is characterized as having, but her unfaltering devotion towards him prevented her from using her wits to save her family because she knew that such an act would rob her husband of the glory that in that era made men, men. The scenes that involve private conversations with her sons showed Linda’s brilliance and common sense, a common sense that diminishes in scenes of Linda speaking with her husband wherein she plays stupid with her responses usually limited to â€Å"Yes Dear. † or â€Å"what, Dear? †. In conclusion, we say that both plays had feminist ideals embedded in them.Both plays portrayed the injustice being done to women and how these women of the past coped with such injustice. The time between the releases of these two plays connotes the period when these literature were written as struggling times for women. These years marked the birthing of a generati on of women who would finally wise up and begin to take their rightful place in society as men’s equals. The plays were evidence that some women already knew what was happening, and that these women were eager to spread the word of female liberalism which would later be known as feminism.These plays exposed that the treatment of women as housebound cleaners, babysitters, and cooks while at the same time failing to give proper recognition for these tasks and the women who did them was unacceptable. (Mitchell 85) The play showcased a woman’s abilities and strengths despite living in a man’s world. It showed that a woman can and will exceed a man if she chooses to. It scolds the women who have not yet awakened by portraying characters that resemble them. The battered and abused who are the Mrs. Wrights, and the smart, loving and caring yet neglected, unappreciated and frustrated Linda Lohans.These women represent those who cannot fight back, or those who think that what is being done to them is proper. These characters call out to those women and show them how pathetic they’ve become in an attempt to jolt them out of it and make them take a stand. American women have come a long way since these two pieces of literature; they have made countless others and are continuing to make them to date. They have gained much ground in their battle for rights and would do all that they can to push ever harder, reach ever higher, and make it ever clearer that no man has a right to make any woman feel that she is below him.