How and why customer groups are targeted Essay

Gillette mach 3 turbo s filmThe Gillette mach 3 turbo razor is aimed at men age between astir(predicate) 17 upwards. The mach 3 turbo razor is essenti all(prenominal)y a razor for shaving hairsbreadth off mens faces, so any(prenominal) man who wants a scour s put matchless overn face is positi whizzd by Gillette. Xbox onenessMicrosoft nurture marketed the Xbox one as more(prenominal) than just a game cabinet but a multi-media centre to move in a bigger target earreach than just gamers. They targeted anyone between mid(prenominal) teens to soft twenties or even higher. further Gamers entrust take up close of the target collection.Apple iPhone 6The iPhone 6 arse buoy be marketed at pretty much anyone with the wide range of functions it has for vitrine internet access, high definitions camera and mental picture recorder, easy melody access, games, texts and calls and face time. The target audition is anyone from mid teens and upwards. archetype stock telecas terThe fender stock(a) telecaster is an instrument that allow be aimed at anyone who plays electric guitars. It terminate be aimed at young children or elderly population and all guitarists in between, but also beca wasting disease of it versatility it kindle be aimed at many different genres of music for physical exercise Blues, Rock, country etc Business to argumentation harvest-festivalsBic thumping point pensThese types of pens argon one of the most famous pen brands in the adult male, Because of this many patronage have a bun in the oven utilize their mathematical products. Bic ball point pens ar aimed at all businesses which may have offices or any sort of reception or desk devise to be done. For fount Accountants or law firms. JCB gigantic ExcavatorJCB ordain aim their large excavator (Digger) at any sort of contracting/sub-contracting firms that are involved in the gimmick industry. For example Joinery firms. The main characteristics/features of each g roup for each product Gillette mach 3 turbo razorBecause the target auditory sense of the Mach 3 razor is so big it is hard to watch specific characteristics apart from the fact they are men who want a very good close shave with tokenish facial irritation. These consumers go forth be from all backgrounds and live globally all oer the world.Microsoft Xbox oneThe most of the target audience willing most plausibly be people who like playing boob tube games and belike have done originally the Xbox one was released these people are vulcanised between early mid teens to mid late twenties. Also because of the Xboxes marketing as a multi-media centre many people have who like movies may have bought one also. The people who own an Xbox are from all over the world have a big range in age.Apple iPhone 6Most likely because of the iPhone sixes late(a) release the people who bought one had an iPhone prior to this one releasing. Also because the iPhone 6 is so expensive the people w ho did taint one are fiscally fountainhead off or bought it although they know they cant ease up it or Teenagers asked their parents/ guardians to sully them one. These people are global however the majority are in the U.K and U.S.A. Fender sample telecasterThe people buying standard telecaster are for the majority of the time musicians and have an interest in music probably because of their choice in guitars blues, rock, country, rock and tramp etc However because ofChristmas telecasters may have been bought as presents to children or siblings. Also in recent years old electric guitars have become collectable some stint prices of $400,000 and above in some cases, so collectors may have purchased a standard telecaster to keep for 40 years until it is collectable.Bic ball point pensThe business that buy Bic pens are mostly office based for example accountants or law firms, Also it could be construction firms with offices. Pretty much any business with an office that needs pens probably buy Bic pens. Because Bic is a global confederation they have nodes all over the world and these companies may vary in their trades.JCB Large excavatorUnlike Bic non all business needs a digger. This product will be specific to the construction or deconstruction industry. Contracting businesses will be the biggest customer for JCB these may overwhelm joinery or earthmoving contractors. JCB is now a global company meaning their customer base will also be global as construction work has happened all over the world and will proceed to be so.How each audience is reachedConsumer productsA business may specify it needs to reach its customers geographically. Two neck of the woods classifications that are commonly used by organisations are ACORN and MOSIAC. ACORN is a geo-demographic tool that businesses use to identify and understand the UK population and local demand for products and services, The ACORN system categories UK postcodes using demographic statistics and lifes tyle variables to give businesses a mastermind to the difference between geographical regions. MOSIAC is a system that classifies households in the UK into 12 Mosiac groups and 52 sub groups called Mosiac types. These groups and types are formed on the basis that the households comprising them share certain characteristics. Their core customer segments by cross-referencing their customer database with the profile. This helps them to feign marketing conclusivenesss based on the variety of customer they attract.Business to business products all the individuals and groups who participate in the purchasing decision process in a business are known as a Decision-Making Unit or DMU. A DMU could intromit the following groups Influencers these are individuals whose opinion may be sought about a product or organisation. They will probably be influenced by brands, company account and ongoing relationships. Users Users will be fire in the benefits the product offers, much(prenominal) a s increased production rates or reduced waste. Buyers Buyers or purchasing officers will be concerned about easy purchasing arrangements, delivery dates and security of supply. This can mean that a business can differentiate itself from the competition by stressing its achievement rate and how long it will last.Deciders Deciders such as managing directors will probably be most concerned with the overall comprise of the product and whether the organisation can afford it. The cost benefit of purchasing the product or service is a depict issue as it is obviously not worth the purchase if the benefits that may exit do not warrant the initial investment. Specifiers Specifiers decide on the detailed judicial admission of the product to be purchased. They may intumesce want technical information about such things as component murder and material characteristics. Gatekeepers Gatekeepers may deny potential drop users information for a variety of reasons, for example, select manager s may have safety concerns or finance managers may have financial reservations. They can prevent sellers reaching the key decision makers.BibliographyBtec Level 3 subject Business Student Book 1